Business Advice – Wave Flux

7 Proven Marketing Tactics Dentists Can Implement To Accelerate New Patient Acquisition

It is a fact that no dentist or dental practice can expect their dental business to continue being a viable business if they are not obtaining new patients regularly. All dentists, including those from Dental O So Gentle, will have patients who move away, sadly pass away, or switch to another dentist for whatever reason, including that other dentist attracting their attention with effective marketing.

In the same way that a car cannot run with insufficient fuel, a dental practice cannot continue if its patient numbers drop to a level that means outgoings exceed income. The question that dentists need to answer to avoid such a scenario is “How do I attract new patients?” and the clear answer is to market themselves and their dental practice effectively.

The crucial word there is ‘effectively’ as we have seen countless dentists trying to market themselves but failing due to using the wrong tactics or not seeking professional marketing advice that would have set them on the correct marketing path. To ensure that it is not a plight that you suffer, we have outlined below seven marketing tactics proven to attract prospects and subsequently secure new patients to dental practices.

(more…)

How To Determine If Sole Trader Or Company Is The Best Option For Your New Landscaping Business

If you are starting a landscaping business you doubtless already know that there are numerous decisions you have to make. These include what landscaping services you are going to offer, whether you undertake landscape design, construction, or both, and how many employees you plan to take on, to name but three.

In addition to these kinds of decisions related to how your landscaping business will operate, there are also several legal and financial decisions to make. These include how you are going to fund the start-up of your business, who your commercial lawyer is going to be, and whether you wish to operate as a sole trader or as a company.

The latter question seems to confuse many people who are starting a landscaping business for the first time. Given that it is a decision that will define the legal status of your business, plus make a difference to several aspects of the administrative requirements too, it is a subject worth covering in some more detail.

(more…)

Measurement Regulations That Apply When Selling Landscaping Materials

It should be apparent to everyone that when landscapers undertake a project they will require all kinds of materials to fulfil it. What specific materials they will need, and how much of them they require, will depend on the needs and wants of the client who has hired them and the scale of the landscaping design that is going to be created.

When it comes time for a landscaper to purchase the materials they need, those purchases will be subject to rules, regulations, and standards set out by the Australian government relating to wholesale trade measurements and specifically those which apply to garden landscaping materials. When purchasing garden landscape materials the order can be fulfilled in one of three ways which are:

By weight
By volume
By lot (e.g. loader bucket, heap, and trailer load)

As for the types of landscaping materials that are subject to wholesale measurement laws, these include:

(more…)

How SEO Helps To Improve Your Business Visibility

Do you think that SEO is highly overrated? Do you think that it is no magic wand that can bring your business around and help you get great traffic on your website at all times? Well then, think again! SEO is just the spell you need to transform a failing business into one attracting huge customer traffic. How? By using SEO to boost the visibility of your business website!

Have you ever wondered why your competition has such a huge market share, while you strive to bring traffic to your site? Has it crossed your mind that since you offer more value at a competitive price, why is it that none of your potential customers become loyal clients? The reason is that you are invisible to your target customers! If they can’t see you online, they can’t reach your website. This translates to no customer traffic, slow sales and low profits. In short, a failing business!

Using SEO to Ensure Visibility

According to research facts released by Google, around 90% of the internet users in the market, use Google search to find the service or company they need. So, if your website or content lacks the relevant keywords to get you a good ranking on the search engine, then you are surely invisible and your customer market is absolutely oblivious to your existence.

In a competitive industry where you are trying to get the attention of your customers, if you don’t have superior SEO and get a good ranking on the first pages of a search engine result, then you can lose all traffic to your site. If this state persists, then you are well on the way to becoming a fast failing business with no customers.

The question is that if you want customers to visit your website in droves, what are you doing to make it happen? Are you going the extra mile to get more customers than your competitors? If not, that means that either you don’t have any SEO or haven’t updated to the latest search engine requirements. In both cases, you either lose customers or don’t attract any in the first place.

(more…)

Cracking the Code: Drive More Traffic towards your Business Website

When used intelligently and creatively, search engine optimisation and social media marketing can indeed be catalysts to your digital marketing success.

People who promote products recognize the potential of the advantages of Social media marketing. As many as 83% of businesses rely heavily on social media to market their products and services. Forty per cent of all companies need to know how to calculate the earnings for the investments that they made.

Business personnel are trying to learn more about Google and other search engines to benefit from the power of search engine optimization. While, on the one hand, search engine optimization can boost your online presence, it can prove to be a significant liability if not done with perfection.

The concept is all about directing people to your website. Learning the dynamics of search engine optimization and marketing will enable you to design super-quality optimized content to drive more people to your website and generate leads for your business.

· Establish your Brand and Enhance Awareness

Millions of people are already familiar with and utilizing the advantages of Social media to improve their brand awareness and visibility. Keeping tabs on your competition is one of the advantages of Social media marketing. This will enable you to provide a better service or product to your customers.

Sharing the specs and features of your product or service on social media is one of the quickest ways of attracting customers. If you can offer any incentives or promotions with your product for the online community, it will give you more sales in the least possible time. You can also interact and listen to the advice offered by your customers.

(more…)

Should I Write Guest Posts For Other Law-Related Websites?

Guest posting can be something of a controversial topic which is heavily debated in digital marketing circles. A lot of people would argue that guest posting is an essential part of any high-quality law firm SEO strategy, but a lot of others would heartily disagree.

Ultimately, the decision whether or not to write guest posts rests with you. Some lawyers will write regular guest posts for other, more well known websites with the aim of increasing their exposure and driving more clients to their own site. Others won’t feel that they have the time to waste with regular guest posts, and won’t bother.

Why are guest posts useful?

In the end, a lot of people forget about the real purpose of guest posting – building high quality backlinks to your website. Since backlinks are one of the most important SEO ranking factor, it can never be a bad thing to build more of them.

However, guest posts also have a lot of other useful features. These include:

Linking to your website can have more than just SEO benefits. There’s also the chance that some people will follow your links, ultimately making use of your law services.
If your name is visible on your guest posts your exposure will go up exponentially, especially if you’re writing for a well-known website.
If possible, you should try and link to your social media pages as well. Doing so will help build your online following, increasing your potential client base.

As you can see, guest posting appears to be quite a useful thing for most lawyers. Judging from the evidence above, you should write regular guest posts for other law-related websites. However, there’s more to it than that.

(more…)

3 Benefits Of Using An Accountant To Do Your Tax Return

Although a lot of people choose to do their tax returns at home or in the office, a lot also choose to use an experienced accountant. Obviously, the option that you choose will depend on how much experience you have when it comes to accounting and tax returns.

According to Accountants Australia, your need for an accountant will also depend on the complexity of your tax reporting obligations. For some people, all that a tax return entails is filling out a short form at the end of the financial year and submitting it to the Australia Tax Office (ATO). However, for others – such as business owners – tax time is a lot more stressful. In some cases, you will be required to report certain aspects of your business’s finances as often as monthly (through a BAS). In this case, an accountant could come in very handy.

How should I choose an accountant?

When it comes to choosing an accountant to look after your finances, you should choose carefully – after all, they are the person who largely controls how much tax you pay each year. Look for an accountant who is reliable and experienced. If you own a complex business or need help on a specific tax matter, look for an accountant who specialises in this field. Always go for someone who has a decent reputation in the community, even if they charge more. It will be worth it in the long run.

(more…)

Are your Rights as a Shareholder Being Violated?

Seeking Legal Advice can help you get what you Lawfully deserve

Business and partnership disputes, shareholder disagreement and insolvency can be stressful and expensive to resolve in court. There are usually several factors involved and proper solutions must be worked within the framework of Australian commercial law. By hiring trained commercial lawyers such as Rowe Bristol you can minimise the likelihood of taking the matter to court and wasting valuable time and money. Court battles often involve steep costs, stress and worry. Seeking legal advice out of court can help reduce strife and conflict within the company. Carefully drafted shareholder agreements and business contracts can pave the way for faster resolution and provide avenues for discussion and communication.

Shareholder and business disputes can arise due to multiple reasons and it’s important to understand the rights and duties of all parties involved. This helps obtain greater clarity regarding options available as well as the consequences that may arise if the situation is left unresolved. If the company is closely held among partners and they are involved in the day-to-day running of the company, there could be potential for further disagreements. The partners may fall out because they disagree about operational decisions or because they resent interference from each other. Regardless of the reason, internal disputes are likely to worsen without legal guidance from experts. Commercial lawyers are trained to examine contracts and agreements and provide insights regarding options, terms and conditions.

(more…)

The Importance of Keeping a Balance in Your Business Life

Business people are busy people. Having a place outside where you can relax alone or with family, or even take those account books to finish off will make your busy life more pleasant. Using comfortable outdoor furniture such as tables and chairs that can stay outside all the time without being ruined is the best way to ensure your place is ready for you whenever you decide to use it.

Most people in business work many more hours than those who work for them or who have any other kind of 9-5 job. The buck stops with the business owner and if anything is not done at the end of the day, they are the ones that must do it. Then they take the books home to work on after dinner and this eats up more of their time. Often, family time or relaxation is limited to a few short hours a week, if that.

(more…)

5 Steps to Ensure the Success of Your Business

One of the best ways to ensure the success of any business is to get help from a financial planning expert. Without working out how much you can spend on each aspect of the business so that you stay within your budget, you can easily overspend, or not spend enough on the most important elements. If you are not used to doing this – and many people aren’t – a professional digital agency and financial planner will be able to help you.

Most financial advisors would tell you there are 5 main steps to plan the finances of a business.

Work out your set-up costs. These will include costs such things as: licences and registrations, accounting fees, equipment and fit out and the initial working capital. When you deduct all your costs from your investment equity, it will give you a ball-park figure for what you need to borrow.
Work out the profit and loss for the first year. This may seem difficult, but you can get a good idea of expected sales by looking at The profit and loss statements of several similar businesses, often available online. Include the costs of the goods sold as well as the cost of doing business. Work out what your profit is likely to be and watch to see if it is accurate as the year advances. Adjustments may be necessary. (more…)

« Previous